my plan will create 12 million new jobs over the next 4 years. helping lift familieout of poverty and strengthening the middle css. doeis slhase of the ad wars and this campaign? i'm joined now by democratic strategist steve and deputy manager for john kerry and by former republican governor of michigan. good morning, gentlemen. >> good morng. >>veatyoin iss t n face of the campaign? does it help most candidates to be more direct and obviously very different than some of the attack ads we've seen, especially from the super pacs? >> all campaigns have a rhythm and as you get closer to the end, pple understand that there's a choic between two people at t top of th cket aneyt t hrro t directly about what their plans are for the american people. we believe this election is a choice and i think when people look at the choice between the two candidates barack obama is going to win. >> mitt roey's numbers are down in key swing states and let m pla fouha was said yesterday by former -- by ohio governor john kay sick about those polls. >> in ese polls don